Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it’s SEO.
Ask some SEO companies about SEO and they’ll try and blind you with science and confuse you into thinking it’s a black art. Say to some companies what is SEO and two hours later you’ll be none the wiser. Not so here at Google Tech. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why so drop us a message to find out more about this amazing form of website marketing.
Most digital marketing relies on people clicking through to your website. The reason companies invest in search engine optimisation is to appear higher up the search results in the hope this results in more visitors arriving on their website.
Securing good search results in most markets is a long game. It can take months or even years to push a web page up the rankings for a particular search term, PPC short-circuits this.
It’s a fast track way of gaining exposure and getting traffic to your website and in some cases works out cheaper than securing natural search listings.
That said, for most businesses PPC is only part of the mix and works alongside inbound marketing, SEO, content marketing and social media activity.